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Archive record · Brewery

G. Heileman Brewing Company

La Crosse, Wisconsin, USA

ClosedOwnership unknown
Founded
1858
Closed
Year unknown
Archive ID
TB-0YS8ARQQ
Last checked
2026-09-09

Who owns this brewery?

Bank lenders / creditors

Named in dated ownership records. No parent company is held, and each owner's sources are shown below.

01

From the record

Summary

Type: Historical production brewery. Ownership as recorded: HISTORICAL. Historic La Crosse brewery site is preserved in the modern City Brewing lineage. Full corporate chain remains open. [Wisconsin Pass 12]

A summary written during research. The sourced facts are in the sections below.

Ownership & corporate history

  1. Acquired by Bond Corporation Holdings Ltd.1987

    Partly settledCurrent evidence supports this, but the record is not fully resolved.

    What the sources say

    Contemporary report describes $1.22B friendly buyout and preservation of Wisconsin operations/headquarters.

  2. Acquired by Stroh Brewery Company1996

    Partly settledCurrent evidence supports this, but the record is not fully resolved.

    What the sources say

    1999 transaction reporting identifies Heileman-derived brands in Stroh portfolio; exact 1996 deal should be further supported with dedicated corporate source in a historical depth pass. Source: https://www.cbsnews.com/news/stroh-to-sell-beer-brands/

  3. Acquired by The Stroh Brewery CompanyJuly 1996

    Partly settledCurrent evidence supports this, but the record is not fully resolved.

    What the sources say

    Federal appellate record gives exact completion date and scope: assets and liabilities.

  4. Controlled by Bank lenders / creditorsDate unknown

    Partly settledCurrent evidence supports this, but the record is not fully resolved.

    What the sources say

    Federal Reserve history says Australian ownership led to bankruptcy in 1991 and bank lenders owned brewery from 1992 to 1993.

  5. Acquired by Hicks, Muse & Co. investment groupDate unknown

    Partly settledCurrent evidence supports this, but the record is not fully resolved.

    What the sources say

    Acquisition announced Nov. 1993; other institutional history places sale/effective ownership in 1994. Date range preserved.

Ownership history is kept as dated events, so a change of owner never overwrites the one before it.

Where it brewed

  1. 1000-1100 S 3rd St
    La Crosse, Wisconsin

    HISTORICAL_PRODUCTION_CONTINUITY

    Operated by G. Heileman Brewing Company

    Site detail

    Historic brewery fabric remains; modern operator is City Brewing.

03

The People

Behind the beer

Gottlieb Heileman
Key person

John Gund
Key person

Surviving objects

1 object catalogued here so far, held by Wisconsin Historical Society. That is what the archive has recorded, not the extent of what the holder keeps — follow each link for the institution's own finding aid or catalogue. The archive links to each record rather than reproducing its photograph; the images belong to the holding institution and are licensed object by object.

Help keep this record

Do you hold a piece of G. Heileman Brewing Company's history?

A photograph, a label, a bottle, a ledger, a newspaper clipping or a family story. Send it through the tray: if it checks out, the record is corrected and you are credited on it.

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