Conglomerate

Tilray Brands

New York, USA

Dossier

Who they are

Canadian cannabis-and-beverage company that became a craft-beer roll-up, buying SweetWater, Breckenridge, Blue Point, Terrapin, Hop Valley, Montauk, and more from divesting macros.

The Umbrella

Breweries in the archive (1)

Ellon, Aberdeenshire, Scotland, United Kingdom

BrewDog

2007

The most divisive story in modern beer. BrewDog built a global empire on punk branding and the 'Equity for Punks' crowdfunding movement that turned 200,000 drinkers into shareholders — then, after years of controversy, fell into administration in early 2026 and was bought by US cannabis-and-drinks firm Tilray for £33m, wiping out those crowdfunding investors. A cautionary tale about what 'independent' really means once the capital arrives.

Macro-ownedPunk IPA · 5.4%