Year-RoundPale Lager
Victoria Bitter
Carlton & United Breweries · Melbourne, Australia
4.9%
ABV
1907
Brewery est.
'A hard-earned thirst needs a big cold beer' — the ad ran, barely changed, for decades. For a long stretch, one in every four beers sold in Australia was a VB.
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01
Follow the money
Who owns this beer
Victoria Bitter is brewed by Carlton & United Breweries, which reports up to Asahi Group Holdings.
- Carlton & United BreweriesThis brewery
- Asahi Group HoldingsConglomerate
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1 more from this brewery
Also by Carlton & United Breweries
Brewery record last verified 2026-08-05 · Ownership: Asahi Group Holdings investor relations (2025-12)