Beer Thai (Chang)
Bangkok, Thailand · Est. 1994
Tally's Take
Why this matters
Chang launched in 1994 aimed squarely at Singha's price point, and took most of Thailand within ten years.
The Beer Library
Beers
Chang
Year-RoundPale Lager
Charoen Sirivadhanabhakdi launched Chang in 1995 to go straight at Singha, Thailand's reigning beer for six decades. It worked almost immediately — Chang took roughly 60% of the domestic market within its first year, named and logoed after the elephant, Thailand's enduring symbol of strength.
Drank this? Add it to your passport →Show your working
Sources
- controlConfirmed
Beer Thai (Chang) is controlled by Founder / family.
Thai Beverage Annual Report 2025 · Singapore Exchange · 2026-01
PrimaryHigh reliabilityAccessed 2026-08-05Reviewed 2026-08-05
Only the claims above are sourced. Everything else on this page is the archive's own research and has not yet been tied to a document — which is worth knowing rather than hiding.
Straight answers
Common questions about Beer Thai (Chang)
- Who owns Beer Thai (Chang)?
- Beer Thai (Chang) is owned by Thai Beverage (Chang). Beer Thai (Chang) is based in Bangkok, Thailand.
- Is Beer Thai (Chang) still independent?
- No. Beer Thai (Chang) is owned by Thai Beverage (Chang) and is no longer independent.
- When was Beer Thai (Chang) founded?
- Beer Thai (Chang) was founded in 1994 in Bangkok, Thailand.
Drinking Beer Thai (Chang)? Stamp it in your passport.
Discover it here — collect it in the Passport. Track every beer, earn stamps, and build your own beer passport.
Every brewery deserves its full story told.
If you're the owner or team behind Beer Thai (Chang), we'll build out your complete profile — history, the people, every beer — and feature you in a Tally's documentary. No cost, just your story.