Archive record · Brewery
Beer Thai (Chang)
Bangkok, Thailand
- Founded
- 1994
- Archive ID
- TB-XX45SAG6
- Last checked
- 2026-08-05
Who owns this brewery?
The direct owner is recorded. No company is held above it.
- Beer Thai (Chang)This brewery
- Thai Beverage (Chang)Conglomerate
From the record
Summary
Producer of Chang, launched in 1994 and built to undercut Singha on price. It captured most of the Thai market within a decade. Not an acquisition: this is the group's own brewing business, so there is no purchase date to record.
A summary written during research. The sourced facts are in the sections below.
Tally’s Take
Chang launched in 1994 aimed squarely at Singha's price point, and took most of Thailand within ten years.
The Beer Library
Beers
Chang
Year-RoundPale Lager
Charoen Sirivadhanabhakdi launched Chang in 1995 to go straight at Singha, Thailand's reigning beer for six decades. It worked almost immediately — Chang took roughly 60% of the domestic market within its first year, named and logoed after the elephant, Thailand's enduring symbol of strength.
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Sources
- controlConfirmed
Beer Thai (Chang) is controlled by Founder / family.
Thai Beverage Annual Report 2025 · Singapore Exchange · 2026-01
PrimaryHigh reliabilitySource accessed 2026-08-05Claim last checked 2026-08-05
Only the claims above are sourced. Everything else on this page is the archive's own research and has not yet been tied to a document — which is worth knowing rather than hiding.
Straight answers
Common questions about Beer Thai (Chang)
- Who owns Beer Thai (Chang)?
- Beer Thai (Chang) is owned by Thai Beverage (Chang). Beer Thai (Chang) is based in Bangkok, Thailand.
- Is Beer Thai (Chang) still independent?
- No. Beer Thai (Chang) is owned by Thai Beverage (Chang) and is no longer independent.
- When was Beer Thai (Chang) founded?
- Beer Thai (Chang) was founded in 1994 in Bangkok, Thailand.
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