Archive record · Brewery
Birra Peroni
Rome, Italy
- Founded
- 1846
- Archive ID
- TB-C2B1NM4J
- Last checked
- 2026-08-05
Who owns this brewery?
The direct owner is recorded. No company is held above it.
- Birra PeroniThis brewery
- Asahi Group HoldingsConglomerate
From the record
Summary
Italy's most exported beer brand. Founded in Vigevano and moved to Rome, it was sold by SABMiller to Asahi in 2016 as part of the anti-trust divestments following the AB InBev merger.
A summary written during research. The sourced facts are in the sections below.
Tally’s Take
Italy's most exported lager, and one of the premium European brands Asahi picked up when regulators forced SABMiller to sell.
Ownership & corporate history
- Acquired by Asahi Group Holdings, Ltd.October 2016
What the sources say
Researched 2026-09-13 (Wikidata parent lead); no held claim preceded it. EUR 2,550m enterprise value; SPA signed 19 April 2016 conditional on AB InBev completing its SABMiller acquisition. Wikidata's 'SABMiller' is the previous owner (2003-2016).
Ownership history is kept as dated events, so a change of owner never overwrites the one before it.
The Museum
Timeline
- 1846Founded
Birra Peroni begins brewing in Rome.
- 2016Sold
Founded in Vigevano and moved to Rome, it was sold by SABMiller to Asahi in 2016 as part of the anti-trust divestments following the AB InBev merger.
The Beer Library
Beers
Peroni
Year-RoundPale Lager
Francesco Peroni started brewing in the small town of Vigevano in 1846, a generation before Italy itself existed as a unified country. His son Giovanni moved the business to Rome in 1864 — six years before Rome was even the capital. The premium version, Nastro Azzurro, takes its name and blue ribbon from a 1933 ocean liner that crossed the Atlantic faster than any ship before it.
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How it changed hands
1 recorded move- 1846Founded
- 2016Sold
Founded in Vigevano and moved to Rome, it was sold by SABMiller to Asahi in 2016 as part of the anti-trust divestments following the AB InBev merger.
Today the chain tops out at Asahi Group Holdings.
Show your working
Sources
- controlConfirmed
Birra Peroni is controlled by Public company.
Asahi Group Holdings — Stock Information · Asahi Group Holdings · 2025-12
BreweryHigh reliabilitySource accessed 2026-08-05Brewery-statedClaim last checked 2026-08-05
Only the claims above are sourced. Everything else on this page is the archive's own research and has not yet been tied to a document — which is worth knowing rather than hiding.
Straight answers
Common questions about Birra Peroni
- Who owns Birra Peroni?
- Birra Peroni is owned by Asahi Group Holdings. Birra Peroni is based in Rome, Italy.
- Is Birra Peroni still independent?
- No. Birra Peroni is owned by Asahi Group Holdings and is no longer independent.
- When was Birra Peroni acquired?
- 2016. Founded in Vigevano and moved to Rome, it was sold by SABMiller to Asahi in 2016 as part of the anti-trust divestments following the AB InBev merger.
- When was Birra Peroni founded?
- Birra Peroni was founded in 1846 in Rome, Italy.
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