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Cervejaria Baden Baden

Campos do Jordão, São Paulo, Brazil · Est. 1999

#SoPaulo#MacroOwned
01

Tally's Take

Why this matters

Premium Brazilian beer sold to Kirin, then passed to Heineken with the rest of the Brazilian operation. Brands change hands as line items.

02

The Museum

Timeline

  1. 2017
    To Heineken with Brasil Kirin

    Heineken buys Brasil Kirin for €664 million in 2017, and Baden Baden — one of Brazil's earliest craft breweries — changes hands with it. Sold twice without ever being sold on its own.

04

The Beer Library

Beers

Baden Baden Cristal

Year-Round

Pale Lager

ABV4.9%
IBU15
Drank this? Add it to your passport →
07

Follow the money

How it changed hands

1 recorded move
  1. 1999Founded
  2. 2017To Heineken with Brasil Kirin

    Heineken buys Brasil Kirin for €664 million in 2017, and Baden Baden — one of Brazil's earliest craft breweries — changes hands with it. Sold twice without ever being sold on its own.

Today the chain tops out at Heineken N.V..

08

Show your working

Sources

  1. controlConfirmed

    Cervejaria Baden Baden is controlled by Founder / family.

    Heineken Holding N.V. Annual Report 2025 · Heineken Holding N.V. · 2026-04

    PrimaryHigh reliabilityAccessed 2026-08-05Reviewed 2026-08-05

Only the claims above are sourced. Everything else on this page is the archive's own research and has not yet been tied to a document — which is worth knowing rather than hiding.

09

Straight answers

Common questions about Cervejaria Baden Baden

Who owns Cervejaria Baden Baden?
Cervejaria Baden Baden is owned by Heineken N.V.. Cervejaria Baden Baden is based in Campos do Jordão, São Paulo, Brazil.
Is Cervejaria Baden Baden still independent?
No. Cervejaria Baden Baden is owned by Heineken N.V. and is no longer independent.
When was Cervejaria Baden Baden acquired?
2017. Heineken buys Brasil Kirin for €664 million in 2017, and Baden Baden — one of Brazil's earliest craft breweries — changes hands with it. Sold twice without ever being sold on its own.
When was Cervejaria Baden Baden founded?
Cervejaria Baden Baden was founded in 1999 in Campos do Jordão, São Paulo, Brazil.
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