East African Breweries
Nairobi, Kenya · Est. 1922
Tally's Take
Why this matters
Tusker is named for the elephant that killed one of the founders. A century on it is still the beer of East Africa.
The Museum
Timeline
- 2026Diageo agrees sale to Asahi
Diageo agreed in December 2025 to sell its 65% stake to Asahi for about $2.3 billion, valuing EABL near $4.8 billion, with completion scheduled for the second half of 2026. Part of a wider Diageo retreat from African brewing — it had already sold Guinness Ghana to Castel.
The Beer Library
Beers
Tusker
Year-RoundPale Lager
Named after the elephant that killed the brewery's co-founder, George Hurst, on a hunting trip. His brother named the beer in his memory. Hard to beat that origin story.
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How it changed hands
1 recorded move- 1922Founded
- 2026Diageo agrees sale to Asahi
Diageo agreed in December 2025 to sell its 65% stake to Asahi for about $2.3 billion, valuing EABL near $4.8 billion, with completion scheduled for the second half of 2026. Part of a wider Diageo retreat from African brewing — it had already sold Guinness Ghana to Castel.
Today the chain tops out at Diageo plc.
Show your working
Sources
- controlConfirmed
East African Breweries is controlled by Public company.
Diageo plc Annual Report 2025 · Diageo plc · 2025-08
PrimaryHigh reliabilityAccessed 2026-08-05Reviewed 2026-08-05
Only the claims above are sourced. Everything else on this page is the archive's own research and has not yet been tied to a document — which is worth knowing rather than hiding.
Straight answers
Common questions about East African Breweries
- Who owns East African Breweries?
- East African Breweries is owned by Diageo plc. East African Breweries is based in Nairobi, Kenya.
- Is East African Breweries still independent?
- No. East African Breweries is owned by Diageo plc and is no longer independent.
- When was East African Breweries acquired?
- 2026. Diageo agreed in December 2025 to sell its 65% stake to Asahi for about $2.3 billion, valuing EABL near $4.8 billion, with completion scheduled for the second half of 2026. Part of a wider Diageo retreat from African brewing — it had already sold Guinness Ghana to Castel.
- When was East African Breweries founded?
- East African Breweries was founded in 1922 in Nairobi, Kenya.
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