Archive record · Brewery
Le Trou du Diable
Shawinigan, Quebec, Canada
- Founded
- 2005
- Archive ID
- TB-ZWS8JW8F
- Last checked
- 2026-08-12
Who owns this brewery?
The direct owner is recorded. No company is held above it.
- Le Trou du DiableThis brewery
- Molson Coors Beverage CompanyConglomerate
From the record
Summary
Official site confirms current brewery/brewpub operations in Shawinigan. Founding year left UNKNOWN in this pass.
A summary written during research. The sourced facts are in the sections below.
Tally’s Take
Oak-aged sours and a serious reputation, sold to Molson Coors in 2017. Quebec drinkers took that one personally, and the beer was never the reason why.
Ownership & corporate history
- Owned by Molson Coors Beverage CompanyNovember 2017
Partly settledCurrent evidence supports this, but the record is not fully resolved.
What the sources say
Molson Coors acquired the production brewery and brand/trademark in 2017; the Willow Street restaurant/brewpub was explicitly excluded and remained independent. Current 2026 Molson Coors materials still list Trou du Diable in the Canadian portfolio.
Ownership history is kept as dated events, so a change of owner never overwrites the one before it.
Where it brewed
- 300-1250, avenue de la Station, Shawinigan, QC G9N 8K9
UNKNOWN
Operated by Le Trou du Diable
- 412 avenue Willow, Shawinigan, QC G9N 1X2
UNKNOWN
Operated by Le Trou du Diable
These are different physical places. A brewery moving premises is not the same brewery continuing, and the archive keeps them apart.
The Museum
Timeline
- 2005Shawinigan
Founded by Isaac Tremblay, Luc Bellerive, André Trudel and Franck Chaumanet, and quickly one of the most admired breweries in Quebec.
- 2017Sold to Molson Coors
The founders sell their shares to Six Pints on 9 November 2017. Brand, trademarks and plant transfer; the brewpub does not. Quebec's beer community takes it badly — one headline runs 'c'est comme s'il avait vendu son âme au diable'.
The Beer Library
Beers
On the record
Awards
- 2020
Gold / World Best — La Saison du Tracteur (World’s Best Pale Bière de garde/Saison)
World Beer Awards
- 2020
Silver — La Saison du Tracteur (Belgian-style Saison)
European Beer Star
- 2020
Gold / World Best — World’s Best Pale Bière de garde/Saison — La Saison du Tracteur
World Beer Awards
- 2020
Silver — Belgian-style Saison — La Saison du Tracteur
European Beer Star
- 2016
Silver — La Saison du Tracteur (French & Belgian-Style Saison)
World Beer Cup
- 2016
Silver — French & Belgian-Style Saison — La Saison du Tracteur
World Beer Cup
Only awards we could attribute to a named body and year appear here. An empty section means unresearched, not unawarded.
Follow the money
How it changed hands
1 recorded move- 2005Founded
- 2017Sold to Molson Coors
The founders sell their shares to Six Pints on 9 November 2017. Brand, trademarks and plant transfer; the brewpub does not. Quebec's beer community takes it badly — one headline runs 'c'est comme s'il avait vendu son âme au diable'.
Today the chain tops out at Molson Coors Beverage Company.
3 organisations
Connected suppliers & bodies
- world beer awardsAwarded2020Gold / World Best — La Saison du Tracteur (World’s Best Pale Bière de garde/Saison)
- european beer starAwarded2020Silver — La Saison du Tracteur (Belgian-style Saison)
- world beer cupAwarded2016Silver — La Saison du Tracteur (French & Belgian-Style Saison)
Show your working
Sources
- controlConfirmed
Microbrasserie Le Trou du Diable is controlled by Founder / family.
Molson Coors — SEC DEF 14A Proxy Statement · U.S. Securities and Exchange Commission · 2026-04
PrimaryHigh reliabilitySource accessed 2026-08-05Claim last checked 2026-08-05
Only the claims above are sourced. Everything else on this page is the archive's own research and has not yet been tied to a document — which is worth knowing rather than hiding.
Straight answers
Common questions about Le Trou du Diable
- Who owns Le Trou du Diable?
- Le Trou du Diable is owned by Molson Coors Beverage Company. Le Trou du Diable is based in Shawinigan, Canada.
- Is Le Trou du Diable independent?
- Yes. Le Trou du Diable is recorded as independent, with no parent company. Independence is recorded as the brewery states it; where a stake is a minority holding or joint venture, this archive leaves it unmapped rather than calling it ownership.
- When was Le Trou du Diable acquired?
- 2017. The founders sell their shares to Six Pints on 9 November 2017. Brand, trademarks and plant transfer; the brewpub does not. Quebec's beer community takes it badly — one headline runs 'c'est comme s'il avait vendu son âme au diable'.
- When was Le Trou du Diable founded?
- Le Trou du Diable was founded in 2005 in Shawinigan, Canada.
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