Le Trou du Diable
Shawinigan, Quebec, Canada · Est. 2005
Tally's Take
Why this matters
Oak-aged sours and a serious reputation, sold to Molson Coors in 2017. Quebec drinkers took that one personally, and the beer was never the reason why.
The Museum
Timeline
- 2005Shawinigan
Founded by Isaac Tremblay, Luc Bellerive, André Trudel and Franck Chaumanet, and quickly one of the most admired breweries in Quebec.
- 2017Sold to Molson Coors
The founders sell their shares to Six Pints on 9 November 2017. Brand, trademarks and plant transfer; the brewpub does not. Quebec's beer community takes it badly — one headline runs 'c'est comme s'il avait vendu son âme au diable'.
The Beer Library
Beers
La Saison du Tracteur
Year-RoundNew World Saison
Quebec master source id QC-B0016; added Pass 1.
Drank this? Add it to your passport →Perroquet IPA
Year-RoundSession IPA du Nord-Est
Quebec master source id QC-B0017; added Pass 1.
Drank this? Add it to your passport →La Pitoune
Year-RoundKeller Pils
Quebec master source id QC-B0018; added Pass 1.
Drank this? Add it to your passport →On the record
Awards
- 2020
Gold / World Best — La Saison du Tracteur (World’s Best Pale Bière de garde/Saison)
World Beer Awards
- 2020
Silver — La Saison du Tracteur (Belgian-style Saison)
European Beer Star
- 2016
Silver — La Saison du Tracteur (French & Belgian-Style Saison)
World Beer Cup
Only awards we could attribute to a named body and year appear here. An empty section means unresearched, not unawarded.
Follow the money
How it changed hands
1 recorded move- 2005Founded
- 2017Sold to Molson Coors
The founders sell their shares to Six Pints on 9 November 2017. Brand, trademarks and plant transfer; the brewpub does not. Quebec's beer community takes it badly — one headline runs 'c'est comme s'il avait vendu son âme au diable'.
Today the chain tops out at Molson Coors Beverage Company.
3 organisations
Connected suppliers & bodies
- world beer awardsAwarded2020Gold / World Best — La Saison du Tracteur (World’s Best Pale Bière de garde/Saison)
- european beer starAwarded2020Silver — La Saison du Tracteur (Belgian-style Saison)
- world beer cupAwarded2016Silver — La Saison du Tracteur (French & Belgian-Style Saison)
Show your working
Sources
- controlConfirmed
Microbrasserie Le Trou du Diable is controlled by Founder / family.
Molson Coors — SEC DEF 14A Proxy Statement · U.S. Securities and Exchange Commission · 2026-04
PrimaryHigh reliabilityAccessed 2026-08-05Reviewed 2026-08-05
Only the claims above are sourced. Everything else on this page is the archive's own research and has not yet been tied to a document — which is worth knowing rather than hiding.
Straight answers
Common questions about Le Trou du Diable
- Who owns Le Trou du Diable?
- Le Trou du Diable is owned by Molson Coors Beverage Company. Le Trou du Diable is based in Shawinigan, Quebec, Canada.
- Is Le Trou du Diable independent?
- Yes. Le Trou du Diable is recorded as independent, with no parent company. Independence is recorded as the brewery states it; where a stake is a minority holding or joint venture, this archive leaves it unmapped rather than calling it ownership.
- When was Le Trou du Diable acquired?
- 2017. The founders sell their shares to Six Pints on 9 November 2017. Brand, trademarks and plant transfer; the brewpub does not. Quebec's beer community takes it badly — one headline runs 'c'est comme s'il avait vendu son âme au diable'.
- When was Le Trou du Diable founded?
- Le Trou du Diable was founded in 2005 in Shawinigan, Quebec, Canada.
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