New Glarus Brewing Co.
New Glarus, USA · Est. 1993
Tally's Take
Why this matters
Famous for Spotted Cow, remaining one of America's largest craft breweries despite famously refusing to distribute outside Wisconsin.
The People
Behind the beer
Formally trained brewmaster who chose to sell in one state only.
First woman to found and own a brewery in the United States, 1993.
The Beer Library
Beers
Spotted Cow
Year-RoundFarmhouse Ale
Sold only in Wisconsin, by choice, forever. Deliberately refusing to distribute made it the most smuggled beer in America and one of the best-selling craft beers in the country.
Drank this? Add it to your passport →Drinking New Glarus Brewing Co.? Stamp it in your passport.
Discover it here — collect it in the Passport. Track every beer, earn stamps, and build your own beer passport.
Every brewery deserves its full story told.
If you're the owner or team behind New Glarus Brewing Co., we'll build out your complete profile — history, the people, every beer — and feature you in a Tally's documentary. No cost, just your story.