Saigon Beer (SABECO)
Ho Chi Minh City, Vietnam · Est. 1875
Tally's Take
Why this matters
333 and Bia Saigon own Vietnam. The 2017 sale to ThaiBev was one of the biggest beverage deals Asia has seen.
The Museum
Timeline
- 1875Founded
Saigon Beer (SABECO) begins brewing in Ho Chi Minh City.
- 2017Acquired
Majority-acquired by Thailand's ThaiBev in 2017 in one of Asia's largest beverage deals. 333 and Bia Saigon own Vietnam.
The Beer Library
Beers
333 (Ba Ba Ba)
Year-RoundPale Lager
Started life as French colonial '33 Export.' After reunification it gained a third 3. Same beer, one more digit, entirely different country.
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How it changed hands
1 recorded move- 1875Founded
- 2017Acquired
Majority-acquired by Thailand's ThaiBev in 2017 in one of Asia's largest beverage deals. 333 and Bia Saigon own Vietnam.
Today the chain tops out at Thai Beverage (Chang).
Show your working
Sources
- controlConfirmed
Saigon Beer (SABECO) is controlled by Founder / family.
Thai Beverage Annual Report 2025 · Singapore Exchange · 2026-01
PrimaryHigh reliabilityAccessed 2026-08-05Reviewed 2026-08-05
Only the claims above are sourced. Everything else on this page is the archive's own research and has not yet been tied to a document — which is worth knowing rather than hiding.
Straight answers
Common questions about Saigon Beer (SABECO)
- Who owns Saigon Beer (SABECO)?
- Saigon Beer (SABECO) is owned by Thai Beverage (Chang). Saigon Beer (SABECO) is based in Ho Chi Minh City, Vietnam.
- Is Saigon Beer (SABECO) still independent?
- No. Saigon Beer (SABECO) is owned by Thai Beverage (Chang) and is no longer independent.
- When was Saigon Beer (SABECO) acquired?
- 2017. Majority-acquired by Thailand's ThaiBev in 2017 in one of Asia's largest beverage deals. 333 and Bia Saigon own Vietnam.
- When was Saigon Beer (SABECO) founded?
- Saigon Beer (SABECO) was founded in 1875 in Ho Chi Minh City, Vietnam.
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