Archive record · Brewery
Société des Brasseries du Maroc
Casablanca, Morocco
- Founded
- 1919
- Archive ID
- TB-8ZH7R65Z
- Last checked
- 2026-08-05
Who owns this brewery?
The direct owner is recorded. No company is held above it.
- Société des Brasseries du MarocThis brewery
- Groupe Castel (BGI)Conglomerate
From the record
Summary
Morocco's principal brewer, producing Casablanca and Flag Spéciale for a market where alcohol sales are legal but socially constrained.
A summary written during research. The sourced facts are in the sections below.
Tally’s Take
Brewing in Morocco means operating in a market that permits alcohol but rarely celebrates it — a quieter trade than most.
The Museum
Timeline
- 2003Sold to Castel
Morocco's largest industrial holding, ONA, sells the brewery to France's Castel Group for around €170 million in 2003, through its North African subsidiary BGI.
The Beer Library
Beers
Casablanca
Year-RoundPale Lager
Brewed in Casablanca since the French protectorate era. A premium lager quietly made and mostly consumed in a country where drinking keeps a low profile.
Drank this? Add it to your passport →Follow the money
How it changed hands
1 recorded move- 1919Founded
- 2003Sold to Castel
Morocco's largest industrial holding, ONA, sells the brewery to France's Castel Group for around €170 million in 2003, through its North African subsidiary BGI.
Today the chain tops out at Groupe Castel (BGI).
Show your working
Sources
- controlConfirmed
Société des Brasseries du Maroc is controlled by Founder / family.
Pierre Castel, brasseur de fortune en Afrique · Le Monde · 2023-07
NewsMedium reliabilitySource accessed 2026-08-05Claim last checked 2026-08-05
Only the claims above are sourced. Everything else on this page is the archive's own research and has not yet been tied to a document — which is worth knowing rather than hiding.
Straight answers
Common questions about Société des Brasseries du Maroc
- Who owns Société des Brasseries du Maroc?
- Société des Brasseries du Maroc is owned by Groupe Castel (BGI). Société des Brasseries du Maroc is based in Casablanca, Morocco.
- Is Société des Brasseries du Maroc still independent?
- No. Société des Brasseries du Maroc is owned by Groupe Castel (BGI) and is no longer independent.
- When was Société des Brasseries du Maroc acquired?
- 2003. Morocco's largest industrial holding, ONA, sells the brewery to France's Castel Group for around €170 million in 2003, through its North African subsidiary BGI.
- When was Société des Brasseries du Maroc founded?
- Société des Brasseries du Maroc was founded in 1919 in Casablanca, Morocco.
Drinking Société des Brasseries du Maroc? Stamp it in your passport.
Discover it here — collect it in the Passport. Track every beer, earn stamps, and build your own beer passport.
Every brewery deserves its full story told.
If you're the owner or team behind Société des Brasseries du Maroc, we'll build out your complete profile — history, the people, every beer — and feature you in a Tally's documentary. No cost, just your story.
No payment affects this record — editorial policy
