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Conglomerate-ownedMacro

Société des Brasseries du Maroc

Casablanca, Morocco · Est. 1919

01

Tally's Take

Why this matters

Brewing in Morocco means operating in a market that permits alcohol but rarely celebrates it — a quieter trade than most.

02

The Museum

Timeline

  1. 2003
    Sold to Castel

    Morocco's largest industrial holding, ONA, sells the brewery to France's Castel Group for around €170 million in 2003, through its North African subsidiary BGI.

04

The Beer Library

Beers

Casablanca

Year-Round

Pale Lager

ABV5.0%

Brewed in Casablanca since the French protectorate era. A premium lager quietly made and mostly consumed in a country where drinking keeps a low profile.

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07

Follow the money

How it changed hands

1 recorded move
  1. 1919Founded
  2. 2003Sold to Castel

    Morocco's largest industrial holding, ONA, sells the brewery to France's Castel Group for around €170 million in 2003, through its North African subsidiary BGI.

Today the chain tops out at Groupe Castel (BGI).

08

Show your working

Sources

  1. controlConfirmed

    Société des Brasseries du Maroc is controlled by Founder / family.

    Pierre Castel, brasseur de fortune en Afrique · Le Monde · 2023-07

    NewsMedium reliabilityAccessed 2026-08-05Reviewed 2026-08-05

Only the claims above are sourced. Everything else on this page is the archive's own research and has not yet been tied to a document — which is worth knowing rather than hiding.

09

Straight answers

Common questions about Société des Brasseries du Maroc

Who owns Société des Brasseries du Maroc?
Société des Brasseries du Maroc is owned by Groupe Castel (BGI). Société des Brasseries du Maroc is based in Casablanca, Morocco.
Is Société des Brasseries du Maroc still independent?
No. Société des Brasseries du Maroc is owned by Groupe Castel (BGI) and is no longer independent.
When was Société des Brasseries du Maroc acquired?
2003. Morocco's largest industrial holding, ONA, sells the brewery to France's Castel Group for around €170 million in 2003, through its North African subsidiary BGI.
When was Société des Brasseries du Maroc founded?
Société des Brasseries du Maroc was founded in 1919 in Casablanca, Morocco.
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