Société des Brasseries du Maroc
Casablanca, Morocco · Est. 1919
Tally's Take
Why this matters
Brewing in Morocco means operating in a market that permits alcohol but rarely celebrates it — a quieter trade than most.
The Museum
Timeline
- 2003Sold to Castel
Morocco's largest industrial holding, ONA, sells the brewery to France's Castel Group for around €170 million in 2003, through its North African subsidiary BGI.
The Beer Library
Beers
Casablanca
Year-RoundPale Lager
Brewed in Casablanca since the French protectorate era. A premium lager quietly made and mostly consumed in a country where drinking keeps a low profile.
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How it changed hands
1 recorded move- 1919Founded
- 2003Sold to Castel
Morocco's largest industrial holding, ONA, sells the brewery to France's Castel Group for around €170 million in 2003, through its North African subsidiary BGI.
Today the chain tops out at Groupe Castel (BGI).
Show your working
Sources
- controlConfirmed
Société des Brasseries du Maroc is controlled by Founder / family.
Pierre Castel, brasseur de fortune en Afrique · Le Monde · 2023-07
NewsMedium reliabilityAccessed 2026-08-05Reviewed 2026-08-05
Only the claims above are sourced. Everything else on this page is the archive's own research and has not yet been tied to a document — which is worth knowing rather than hiding.
Straight answers
Common questions about Société des Brasseries du Maroc
- Who owns Société des Brasseries du Maroc?
- Société des Brasseries du Maroc is owned by Groupe Castel (BGI). Société des Brasseries du Maroc is based in Casablanca, Morocco.
- Is Société des Brasseries du Maroc still independent?
- No. Société des Brasseries du Maroc is owned by Groupe Castel (BGI) and is no longer independent.
- When was Société des Brasseries du Maroc acquired?
- 2003. Morocco's largest industrial holding, ONA, sells the brewery to France's Castel Group for around €170 million in 2003, through its North African subsidiary BGI.
- When was Société des Brasseries du Maroc founded?
- Société des Brasseries du Maroc was founded in 1919 in Casablanca, Morocco.
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