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Unibroue

Chambly, Quebec, Canada · Est. 1990

#Quebec#MacroOwned
01

Tally's Take

Why this matters

They built a Belgian brewing tradition in Quebec from nothing in 1990, then sold to Sleeman in 2004 and on to Sapporo. The beers are still exceptional. The ownership is Japanese.

02

The Museum

Timeline

  1. 1990
    Founded

    Unibroue begins brewing in Chambly, Quebec.

  2. 2004
    Acquired

    Bought by Sleeman in 2004, transferring ownership to Sapporo.

03

The People

Behind the beer

Serge Racine & André Dion
Founders

Iconic Quebec brewery specializing in Belgian-style ales.

04

The Beer Library

Beers

La Fin du Monde

Year-Round

Tripel

ABV9.0%

'The End of the World' — named for the explorers who thought reaching Quebec meant reaching exactly that. This Quebec tripel has won more international medals than most countries.

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Maudite

Year-Round

Belgian Strong Dark Ale

ABV8.0%

Named for the legend of the chasse-galerie — voyageurs who made a deal with the devil for a flying canoe. Unibroue built a Belgian brewing tradition in Quebec from nothing in 1990.

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Trois Pistoles

Year-Round

Belgian Strong Dark Ale

ABV9.0%

Dark, port-like and named for a Quebec village. Along with Maudite and La Fin du Monde it convinced North America that Belgian-style ale did not have to come from Belgium.

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Blanche de Chambly

Year-Round

Belgian-style wheat ale

ABV5.0%

Quebec master source id QC-B0001; added Pass 1.

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07

Follow the money

How it changed hands

1 recorded move
  1. 1990Founded
  2. 2004Acquired

    Bought by Sleeman in 2004, transferring ownership to Sapporo.

Today the chain tops out at Sapporo Holdings.

08

Show your working

Sources

  1. controlConfirmed

    Unibroue is controlled by Public company.

    Sapporo Holdings Fact Book · Sapporo Holdings · 2025-06

    BreweryHigh reliabilityAccessed 2026-08-05Reviewed 2026-08-05

Only the claims above are sourced. Everything else on this page is the archive's own research and has not yet been tied to a document — which is worth knowing rather than hiding.

09

Straight answers

Common questions about Unibroue

Who owns Unibroue?
Unibroue is owned by Sapporo Holdings. Unibroue is based in Chambly, Quebec, Canada.
Is Unibroue still independent?
No. Unibroue is owned by Sapporo Holdings and is no longer independent.
When was Unibroue acquired?
2004. Bought by Sleeman in 2004, transferring ownership to Sapporo.
When was Unibroue founded?
Unibroue was founded in 1990 in Chambly, Quebec, Canada.
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