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Archive record · Brewery

Unibroue

Chambly, Quebec, Canada

ActiveConglomerate-ownedRegional
Founded
1990
Archive ID
TB-PFKZ4VA8
Last checked
2026-09-24
#Quebec#MacroOwned

Who owns this brewery?

Sapporo Holdings

The direct owner is recorded. No company is held above it.

  1. UnibroueThis brewery
  2. Sapporo HoldingsConglomerate
01

From the record

Summary

Iconic Quebec pioneer of Belgian-style bottle-conditioned ales. Bought by Sleeman in 2004, transferring ownership to Sapporo. Official brewery site describes Unibroue as based in Chambly and brewing since 1992.

A summary written during research. The sourced facts are in the sections below.

Tally’s Take

They built a Belgian brewing tradition in Quebec from nothing in 1990, then sold to Sleeman in 2004 and on to Sapporo. The beers are still exceptional. The ownership is Japanese.

Ownership & corporate history

  1. Owned by Sleeman Breweries Ltd.2004

    Partly settledCurrent evidence supports this, but the record is not fully resolved.

    What the sources say

    Unibroue states Sleeman bought the brewery in 2004; current Sleeman history continues to list Unibroue in its acquisition history.

Ownership history is kept as dated events, so a change of owner never overwrites the one before it.

02

The Museum

Timeline

  1. 1990
    Founded

    Unibroue begins brewing in Chambly, Quebec.

  2. 1991
    Massawippi and Unibroue merge

    André Dion "and Serge Racine became majority shareholders of Brasserie Massawippi in Lennoxville" (1990); "1991 The beginning The Massawippi brewery and Unibroue merge. It is at this time that Gino Vantieghem, a young Belgian brewmaster, is hired." The company counts itself "Proudly brewed in Chambly since 1992"; Wikipedia says 1993. All three years kept.

  3. 1992
    Blanche de Chambly, and Robert Charlebois

    "Unibroue made history with the launch of Blanche de Chambly. It was the first white beer in North America brewed in the Belgian tradition and refermented in the bottle. That's when popular singer Robert Charlebois became a partner of Unibroue." La Maudite followed that fall, "the first strong beer in Canada"; La Fin du Monde in 1994.

  4. 2004
    Acquired

    Bought by Sleeman in 2004, transferring ownership to Sapporo.

03

The People

Behind the beer

Serge Racine & André Dion
Founders

Iconic Quebec brewery specializing in Belgian-style ales.

04

The Beer Library

Beers

La Fin du Monde

Year-Round

Tripel

ABV9.0%

'The End of the World' — named for the explorers who thought reaching Quebec meant reaching exactly that. This Quebec tripel has won more international medals than most countries.

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Maudite

Year-Round

Belgian Strong Dark Ale

ABV8.0%

Named for the legend of the chasse-galerie — voyageurs who made a deal with the devil for a flying canoe. Unibroue built a Belgian brewing tradition in Quebec from nothing in 1990.

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Trois Pistoles

Year-Round

Belgian Strong Dark Ale

ABV9.0%

Dark, port-like and named for a Quebec village. Along with Maudite and La Fin du Monde it convinced North America that Belgian-style ale did not have to come from Belgium.

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Blanche de Chambly

Year-Round

Belgian-style wheat ale

ABV5.0%
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07

Follow the money

How it changed hands

1 recorded move
  1. 1990Founded
  2. 2004Acquired

    Bought by Sleeman in 2004, transferring ownership to Sapporo.

Today the chain tops out at Sapporo Holdings.

08

Show your working

Sources

  1. controlConfirmed

    Unibroue is controlled by Public company.

    Sapporo Holdings Fact Book · Sapporo Holdings · 2025-06

    BreweryHigh reliabilitySource accessed 2026-08-05Brewery-stated
    Claim last checked 2026-08-05

Only the claims above are sourced. Everything else on this page is the archive's own research and has not yet been tied to a document — which is worth knowing rather than hiding.

09

Straight answers

Common questions about Unibroue

Who owns Unibroue?
Unibroue is owned by Sapporo Holdings. Unibroue is based in Chambly, Canada.
Is Unibroue still independent?
No. Unibroue is owned by Sapporo Holdings and is no longer independent.
When was Unibroue acquired?
2004. Bought by Sleeman in 2004, transferring ownership to Sapporo.
When was Unibroue founded?
Unibroue was founded in 1990 in Chambly, Canada.
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