Archive record · Brewery
Vice & Virtue Brewing Co.
Kelowna, British Columbia, Canada
- Founded
- 2018
- Archive ID
- TB-1EXNQY3S
- Last checked
- Not yet checked
Who owns this brewery?
Independent ownership is recorded. No parent company is held in the archive.
From the record
Summary
Listed in the BC Ale Trail brewery directory (checked August 2026). Independence is as-listed by that directory and has not been independently Founding year not yet on the record. KelownaNow and Okanagan Edge document the sale to Red Bird-linked buyers Perry Maxfield and Peter Glockner. The same brewery reopened in Mar. 2025 and Red Bird now calls Vice & Virtue its sister brewery/family member. Legal entity: Vice & Virtue Brewing Co. Ltd. Production evidence: PRODUCTION Acquired by Red Bird interests Dec. 2024; reopened Mar. 2025. Owner as recorded: Perry Maxfield; Peter Glockner / Red Bird Brewing interests. Status as recorded: ACTIVE.
A summary written during research. The sourced facts are in the sections below.
Tally’s Take
Vice & Virtue Brewing pours in Kelowna, British Columbia. The full profile — founding, people, beer library, travel — is still to be written.
Ownership & corporate history
- Acquired by Red Bird Brewing ownership group / Perry Maxfield; Peter Glockner2024
Open questionRecorded, not yet proven. It stays open until a source settles it.
What the sources say
Transaction and current first-party evidence establish Red Bird-linked acquisition and continuing brewery operation.
- Acquired by Red Bird Brewing ownership group / Perry MaxfieldDecember 2024
Partly settledCurrent evidence supports this, but the record is not fully resolved.
What the sources say
Transaction and current first-party evidence establish Red Bird-linked acquisition and continuing brewery operation. Pass source id: SRC-CA-1053; SRC-CA-1054; SRC-CA-1055
- Acquired by Peter GlocknerDecember 2024
Partly settledCurrent evidence supports this, but the record is not fully resolved.
What the sources say
Transaction and current first-party evidence establish Red Bird-linked acquisition and continuing brewery operation. Pass source id: SRC-CA-1053; SRC-CA-1054; SRC-CA-1055
- Controlled by Red Bird Brewing Inc.January 2025
Partly settledCurrent evidence supports this, but the record is not fully resolved.
What the sources say
Red Bird acquired Vice & Virtue effective at the start of 2025; in January 2026 Vice & Virtue Brewing Co. Ltd. and Red Bird Brewing Inc. amalgamated under Red Bird Brewing Inc. Vice & Virtue remains a distinct consumer-facing brewery identity.
- Controlled by Red Bird owner groupJanuary 2025
Partly settledCurrent evidence supports this, but the record is not fully resolved.
What the sources say
Red Bird acquired Vice & Virtue effective at the start of 2025; in January 2026 Vice & Virtue Brewing Co. Ltd. and Red Bird Brewing Inc. amalgamated under Red Bird Brewing Inc. Vice & Virtue remains a distinct consumer-facing brewery identity.
Ownership history is kept as dated events, so a change of owner never overwrites the one before it.
Where it brewed
- 1033 Richter St, Kelowna, BC V1Y 2K4Kelowna, British Columbia
PRODUCTION
Operated by Vice & Virtue Brewing
Site detail
Founded in 2018. Sold in December 2024 to the owners of Red Bird Brewing; reporting said the buyers would take possession Jan. 1, 2025. Vice & Virtue reopened in March 2025 under Red Bird ownership and remains a distinct brewery identity with its own current tap list.
Events
- BC corporate registry records legal amalgamation under Red Bird Brewing Inc.; Vice & Virtue continues as a distinct brewery identity/venue.2026-01-08
CORPORATE AMALGAMATION
Primary corporate registry notice.
The Beer Library
Beers
The Love Potion
Current / on tapRaspberry Berliner Weisse
Travel Guide
Plan a visit
Show your working
Sources
- recordProbable
Brewery record taken from the BC Ale Trail brewery directory. No source URL accompanied this row.
BC Ale Trail — brewery directory · BC Ale Trail
ReferenceMedium reliabilitySource accessed 2026-08Claim last checked 2026-08-19
Only the claims above are sourced. Everything else on this page is the archive's own research and has not yet been tied to a document — which is worth knowing rather than hiding.
Straight answers
Common questions about Vice & Virtue Brewing Co.
- Who owns Vice & Virtue Brewing Co.?
- Vice & Virtue Brewing Co. is independently owned — there is no parent company above it on record. It is based in Kelowna, Canada.
- Is Vice & Virtue Brewing Co. independent?
- Yes. Vice & Virtue Brewing Co. is recorded as independent, with no parent company. Independence is recorded as the brewery states it; where a stake is a minority holding or joint venture, this archive leaves it unmapped rather than calling it ownership.
- When was Vice & Virtue Brewing Co. founded?
- Vice & Virtue Brewing Co. was founded in 2018 in Kelowna, Canada.
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