Wusu Brewery
Urumqi, Xinjiang, China · Est. 1986
Tally's Take
Why this matters
Eighty-five percent of the Xinjiang market, and a red label lager nicknamed Kill Me At 3 AM. It travelled the whole country on that reputation.
The Museum
Timeline
- 2004Carlsberg buys in
Carlsberg takes a 34.5% stake in the Xinjiang brewery in 2004 as part of its push into north-west China, and moves to full ownership of the Wusu Beer Group in 2015 through an asset swap.
The Beer Library
Beers
Wusu Red Label
Year-RoundStrong Lager
Nicknamed Kill Me At 3 AM. A Xinjiang regional lager that travelled the entire country on the strength of a reputation for ending evenings early.
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How it changed hands
1 recorded move- 1986Founded
- 2004Carlsberg buys in
Carlsberg takes a 34.5% stake in the Xinjiang brewery in 2004 as part of its push into north-west China, and moves to full ownership of the Wusu Beer Group in 2015 through an asset swap.
Today the chain tops out at Carlsberg Group.
Show your working
Sources
- controlConfirmed
Wusu Brewery is controlled by Foundation / nonprofit.
Carlsberg Group Annual Report 2025 · Carlsberg Group · 2026-02
PrimaryHigh reliabilityAccessed 2026-08-05Reviewed 2026-08-05
Only the claims above are sourced. Everything else on this page is the archive's own research and has not yet been tied to a document — which is worth knowing rather than hiding.
Straight answers
Common questions about Wusu Brewery
- Who owns Wusu Brewery?
- Wusu Brewery is owned by Carlsberg Group. Wusu Brewery is based in Urumqi, Xinjiang, China.
- Is Wusu Brewery still independent?
- No. Wusu Brewery is owned by Carlsberg Group and is no longer independent.
- When was Wusu Brewery acquired?
- 2004. Carlsberg takes a 34.5% stake in the Xinjiang brewery in 2004 as part of its push into north-west China, and moves to full ownership of the Wusu Beer Group in 2015 through an asset swap.
- When was Wusu Brewery founded?
- Wusu Brewery was founded in 1986 in Urumqi, Xinjiang, China.
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