Media
Clawhammer Supply
01
The role
What they make
Equipment manufacturer whose video channel became the better-known half of the business, publishing full brew-day walkthroughs on electric systems including historical recipes. A supplier that is also a publisher, which is worth flagging when reading its reviews of equipment.
02
Tally's take
Why it matters
When the company selling the kettle is also the channel reviewing the kettle, the review is marketing. Useful content, read accordingly.