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Conglomerate-ownedMacro

Anheuser-Busch

St. Louis, Missouri, USA · Est. 1852

#Missouri#MacroOwned
01

Tally's Take

Why this matters

The largest brewer on earth, and a portfolio that reads as a list of things it could not become. American Ale lasted three years. Golden Wheat lasted three. Oculto lasted two. Prohibition Brew, the first alcohol-free attempt, lasted four before being retired and rebuilt as Budweiser Zero. Every time the market moved, Anheuser-Busch launched an imitation, watched it fail, and then bought a brewery that had already done it — Goose Island, Elysian, Golden Road, Wicked Weed. The discontinued list is the more honest half of the portfolio: it is the record of what a company this size cannot simply decide to be.

02

The Museum

Timeline

  1. 1852
    Founded

    Anheuser-Busch begins brewing in St. Louis, Missouri.

  2. 2008
    Merger

    Merged with InBev in 2008 to create the largest brewing conglomerate in the world.

03

The People

Behind the beer

Adolphus Busch
Co-founder

Married into the Anheuser family; built the first national American beer business on refrigerated rail and pasteurisation.

04

The Beer Library

Beers

Budweiser

Year-Round

American Pale Lager

ABV5.0%

The 1876 original, and still the reference point every other beer here is defined against.

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Bud Light

Year-Round

American Light Lager

The lighter, lower-calorie version that outgrew the beer it was named after.

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Budweiser Select 55

Year-Round

American Light Lager

Fifty-five calories. The name is the specification.

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Budweiser Zero

Year-Round

Non-Alcoholic Beer

ABV0.0%

Alcohol-free, zero sugar, launched 2020 — the second attempt at this category after Prohibition Brew was retired.

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Bud Ice

Year-Round

American Ice Lager

Higher-strength ice beer. It outlived Bud Dry, which was aiming at the same drinker.

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Bud Light Platinum

Year-Round

American Strong Lager

Bud Light at higher strength — the line extension that goes the other way.

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Bud Light Seltzer

Year-Round

Craft Seltzer

Not beer. Included because the archive records what a brewery actually sells.

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Budweiser Chelada

Year-Round

Beer Cocktail

Budweiser blended with Clamato. Divisive by design.

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Michelob Ultra

Year-Round

American Light Lager

The low-carb lager that became the growth engine while the flagship declined.

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Bud Dry

Retired

Dry Lager

1990–2010. “Why ask why? Try Bud Dry.” The dry-beer style never took hold, and Bud Ice took the drinker it was chasing.

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Budweiser American Ale

Retired

American Amber Ale

2008–2011. A darker, hoppier, top-fermented ale launched as craft beer took off. Three years.

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Bud Light Golden Wheat

Retired

American Wheat Ale

2009–2012. A hefeweizen aimed at craft wheat drinkers. Three years.

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Budweiser Prohibition Brew

Retired

Non-Alcoholic Beer

2016–2020. The first modern alcohol-free attempt. Retired and replaced by Budweiser Zero — the same idea, four years later, done properly.

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Bud Ice Light

Retired

American Light Lager

1994–2010. Bud Ice, with fewer calories. A line extension of a line extension.

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Oculto

Retired

Flavoured Lager

2015–2017. Tequila-flavoured, aged on agave. Discontinued within two years.

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Red Wolf

Retired

American Amber Lager

1994–1998. A red ale for the mid-nineties, when red was briefly the category everyone wanted.

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07

Follow the money

How it changed hands

1 recorded move
  1. 1852Founded
  2. 2008Merger

    Merged with InBev in 2008 to create the largest brewing conglomerate in the world.

Today the chain tops out at Anheuser-Busch InBev.

09

Straight answers

Common questions about Anheuser-Busch

Who owns Anheuser-Busch?
Anheuser-Busch is owned by Anheuser-Busch InBev. Anheuser-Busch is based in St. Louis, Missouri, USA.
Is Anheuser-Busch still independent?
No. Anheuser-Busch is owned by Anheuser-Busch InBev and is no longer independent.
When was Anheuser-Busch acquired?
2008. Merged with InBev in 2008 to create the largest brewing conglomerate in the world.
When was Anheuser-Busch founded?
Anheuser-Busch was founded in 1852 in St. Louis, Missouri, USA.
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