Conglomerate

Anheuser-Busch InBev

Leuven, Belgium (operational hub: New York City)

Dossier

Who they are

The largest brewer on Earth — roughly 25% of the global beer market and 630+ brands. Built through the most aggressive merger streak in corporate history: Interbrew + AmBev (2004), the $52B Anheuser-Busch takeover (2008), and the $100B+ SABMiller acquisition (2016).

Beyond Beer

More than a brewery

Cutwater Spirits & NÜTRL (RTD / spirits)
Budweiser Zero, Corona Cero, Stella 0.0 (non-alcoholic)
BEES — B2B e-commerce platform ($52.5B GMV in 2025)
Proprietary barley farms, hop farms, malt houses & glass plants

The Umbrella

Breweries in the archive (1)

Creston, BC, Canada

Columbia Brewery (Kokanee)

1959

The Secret 'Squatch: the hidden Sasquatch wasn't there on day one. In the early '90s, as market share slipped, a marketer noticed drinkers loved hunting the 'hidden rabbits' on Molson Old Style — so the design team tucked a tiny Sasquatch into the mountain art. The controversy: the modern label's mountain isn't even in the Kootenays — it's a Whistler backcountry cliff ~700 km from the glacier the beer is named after.

Macro-ownedKokanee Original · 5.0%